Asking For What You Want Is The New Black

February 27, 2020
Reading time: 4 minutes


In one of my recent lectures, a woman stood up in response to a question I posited and shared that she had been a big fan of Michael Jackson when she was young. At the height of his fame, who wasn’t a fan of Michael Jackson, right? She certainly wasn’t alone in thinking he was amazing and she recounted how the music video for “Billie Jean” was especially inspiring to her. It was the first time he wore the single white glove which would become a symbol synonymous with the King of Pop. She was so lit up by this unique fashion choice that she decided to find one glove of her own and wear it to school the next day. 

It made perfect sense that she thought it would be received as well as she had received it on Michael. Yet, when she arrived at school the other kids gave her funny looks and the teacher mocked her in front of the whole class. 

And, just like that, a negative, limiting belief was born: I can’t express myself or people will ridicule me, better to always play it safe and never take creative risks. Today, she finds herself a tenured professor, in the mindset of “publish or perish.” While she is successful by all accounts, her heart isn’t in it. She longs to express herself through writing and art but never seems to “find the time” to pursue her interests. She fears that if she makes her expression a priority, she will put her family at financial risk. A negative belief masquerading as a responsible consideration.

Throughout my years of speaking and teaching, I have heard similar stories from all different kinds of people. People who are successful, who are in relationships, who are single, who are in creative fields, business, science, medicine, stay-at-home moms, athletes, you name it. The story begins with an experience of shame surrounding self-expression or the communication of a desire and ends with the person in question admitting that life just isn’t as sweet as they had hoped. They have innocently fallen prey to what I call The Shame of Wanting. 

How many of us are able to express our wants, needs, desires, and dreams without feeling shame for wanting them to begin with?

I’ll go one step further and ask: do we even allow ourselves to know what we truly want?  

Think of an infant or a small child. They have no compunctions about saying—or shrieking—what they want. It’s accepted, and in most cases welcomed, they have no other way of communicating other than to voice their immediate needs as loudly as possible. As parents, we need to know when our children need something in order to properly care for them. But at a critical point (usually in elementary school) The Shame of Wanting sets in. Expressing wants and needs suddenly becomes impolite and socially unacceptable–well that’s the message we get, at least–and that we should wait until it’s offered or “appropriate.” 

Have you ever watched a child cry and shout about wanting something desperately that they just can’t contain themselves and think: I often wished I could do that. I wished I could fully and genuinely express myself, untainted by social norms and preferences, without shame or blame. Well, now I do, minus the screaming and crying of course. 

For this, and surely more, ridiculous reasons, we do not express our wants because we become afraid of appearing too blunt, too aggressive, or too demanding, too idealistic, etc. But why is wanting something considered a bad thing? It isn’t. It is the basic human condition, to want, to desire, to dream. We owe it to ourselves to simply ask.

While The Shame of Wanting can wreak havoc on our professional lives, I have also witnessed the detrimental and subtle role it plays in relationships. Not being able to powerfully ask for what you need or share your desires and dreams with your partner can have an erosive effect on a relationship over time. Surprisingly, as we begin to shift out of the shame of wanting within our relationship, our larger dreams and goals suddenly begin to fall into place. We gain clarity, confidence, and a renewed sense of vision. 

Take a moment now to write down three things you want in your life and three things you want in your relationship.

Now, look at your list. I don’t even need to see the list to be able to tell you that there are many people who desire the same things. Your desires and dreams are unique to you but they are not outrageous, ridiculous, selfish, or inappropriate. They represent the true longing of your heart, the tug of potential on your soul. If you could know that your desires are healthy, beautiful, necessary, and inspiring how would that change the way you relate to them?

We should feel no shame in wanting things, and we should have no shame in asking for what we want. How else will anyone—from our partners to our bosses, to our family, to our friends—know what to give us if we don’t know how to ask them for it?

It’s time to find out what you truly want and then kick that shame to the curb.



Journal the exercise above and share with us what you come up with. If everyone leaves their desires in the comments, we’ll be able to see how wonderful it is to share what you want!

I’m so excited to share that both my book Rethink Love and companion workbook are available now on Amazon.


  1. In my life in want financial freedom, love and Good Health
    In my relationship I want love, respect and romance

  2. “A negative belief masquerading as a responsible consideration.” #Truth

  3. Ana Marina Wangüemert : February 29, 2020 at 2:08 am

    I used to write all kind of stuff, poems, stories, and I have, since a long time, little notebooks with ideas, names of possible stories to tell, jokes I’ve think once, etc, all kind of ideas, that I consider wonderful and unique ideas. But that’s all, they are still ideas. I never “make the time” to write again. I focus myself on work, home, mother and wife, because I’ve think that writing or making my ideas come true was the last item in my priorities…even if that makes me so happy.
    Your story inspires me! I thank you for being in my life, there’s no casual facts!
    I’ll look for time, my time, despite I’m now 57, there’s still a lot of road to walk.
    Big kiss and hug to you and all the Berg family, love you!
    (Excuse my English, grammar and spelling, but I’m spanish)

  4. What I want is to have teeth in my mouth–they were all taken out a few years ago, due to heavy, dangerous infections; I can’t wear dentures, and I am told by cutting edge professionals that metal implants cause cancer, etc., and the diamond ones are brittle and hurt your jaw. All are exorbitantly expensive…

    I also want to have my health back..My autoimmune disease (hypothyroidism) renders me only quasifunctional in the A.M., and intolerant to cold air (wearing extra clothes, etc., is of no help–it affects your hormones, digestion, etc..). I have low energy, and am on a very restrictive diet (no gluten, dairy, sugar)…Since my Dad passed a few years ago, & I was in the hospital, I have trouble walking far or standing too long…I want to be able to dance again, hike, exercise, etc.., and lose the weight I gained from being sedentary…

    I also want to be happily married..I am much older than I look or care to admit, but it’s been years since I’ve had a romantic relationship..I want kids, but am unable to have them, due to the previously mentioned condition. I’d love a partner with (healthy) kids, with whom I could co-parent.

    There are many other lesser things I also want–taking voice lessons, singing, etc…

    I also want a car again..had to give mine up to remodel my fixer-upper house..went 4 years without a car, now have part-time access to a friend’s car..8 days per month, so I can keep appointments, do errands, go to the market, etc..

    i don’t know if anyone is really reading this or not, but you asked us to leave a comment..if you are a “Santa Claus”, and can grant/pray for my normal wishes, it would be so appreciated.

    Thank you.

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